China became the world’s second largest consumer market in 2014 and is expected to become the largest in coming years. But it is a complex and diverse consumer market, and it is vital to tailor your marketing strategies and even your products to local preferences. In addition to intense competition from both domestic and international companies, you must consider the diversity of cultural backgrounds, differing levels of wealth and sophistication, and the sheer size of both the population and land mass.
Our team of experts will create a digital strategy for the Chinese market to reach and engage with your targeted customers, helping you to highlight your unique selling points and increase your ROI (return on investment).